We’ve discovered a new point of view with Seat Ateca. The action has revolved around two ideas:

· Stories about Ateca People: people who turned around their daily routine with a simple change of their point of view, just as Seat has done with the Ateca.

· Challenges/tests: We know how to test products -cars, smartphones, videogames-, we know how to do it! We check every fact and tell our users every sensation, just as we did with Seat Ateca, with challenges that tested the car on different environments.

We’ve developed a transversal action with videos and written content, alongside with social sharing.