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Ford at Le Mans

We promoted FORD’s most radical side with the presence of their GT Model at Le Mans.

We drove a FORD Focus ST from Madrid to Le Mans, sharing the experience on social media. Once we arrived at the circuit, we shared FORD’s presence on our main channels. It was a 360 action that our users enjoyed through online and print content, videos and live streaming on social media. 

The action included:

  • Travel from Madrid to Le Mans with live streaming on social media
  • Branded content about the journey and the car
  • Social sharing throughout the journey
  • Video content sharing the experience

Date:

June 2016

Ford at Le Mans

Ford at Le Mans

Project carried out for:

Ford Spain

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